A Spicy Bit of American History Finally Revealed!
Overwhelmingly outnumbered, the brave men of the American navy fought heroically against impossible odds. President James Madison, always caring deeply for the health and spirit of those noble sea warriors, sought ways to boost their morale in the face of war.
Luckily, beginning at the turn of the century, hot sauces were appearing in increasing variety across American society due to advances in bottling manufacturing which produced more attractive and distinct bottles.
Madison, a quiet, thoughtful man by nature, discerned an opportunity to alleviate some of the suffering of his stalwart sailors, who were as plagued by bland, stale rations as they were by British cannonades.
Madison rushed stores of hot sauce to the docks and stocked every
ship in his navy with the fiery condiments. Soon, the beleaguered Marines had, even in those days of fire, smoke, and death, something to look forward to: “chowtime”.
Not only did Madison’s timely decision give flavor to tasteless hard tack and insufferable gruel, the hot sauce imbued the marines with fierce courage and stoked the flames of their patriotic passions. The young nation’s ships exacted a far greater toll than they suffered and earned them lasting fame in the annals of history.
So legendary were their exploits, in fact, that the contribution of the quiet but passionate President Madison and the heat that fired their feats were largely forgotten in the passing years.
Madison’s honors freedom as the foundation of this great nation – and the consumer’s freedom to choose a truly delicious flavoring for every meal.